February 27, 2024

By way of DCB Editorial, November 16, 2022

DS Vehicles, owned by way of sterile company monolith Stellantis, averages round 50,000 car gross sales every year all over Europe. The DS emblem was once created in 2009, a stand-alone top class entity that could be a Citroen in another title. Citroen, for the uninformed, could also be owned by way of sterile company monolith Stellantis. Due to this fact, by way of proxy, each Citroen and DS are sterile by way of proxy. A couple of days in the past DS introduced its goal to release a brand new flagship SUV according to the Aero Recreation Front room Idea.

Talking to the media, DS boss Béatrice Foucher printed the electrical variant of the brand new flagship SUV will be offering a spread of 430 miles by way of distinctive feature of the usage of a bigger battery and extra complicated cellular era. EV battery era isn’t but complicated sufficient to fulfill the variety Foucher is describing. Stellantis’ battery EV era is much less complicated than Foucher’s daring long term claims.

To upscale battery era by way of an order of magnitude x5 inside of two years is technically unimaginable, or calls for funding so huge that it will outstrip all of the price of DS Vehicles. Newshounds will have to forestall writing “shit” down on their notepads and get started wondering extra.

Talking to Autocar, Foucher additionally stated that the DS emblem has the advantage of  “now not being so widely known”.

Béatrice Foucher DS Automobiles CEO

Beatrice Foucher, the CEO of DS Vehicles has simply kicked the logo she is answerable for firmly within the tooth. DS Vehicles is a 13-year-old corporate, how a lot more time does this emblem require to be higher recognized? They’ve had 13 years and loose exposure both via reporting or press critiques.

By way of the usage of elementary stats and figures we will deduce that the long run flagship DS SUV won’t ever outsell the Audi Q5. The Q5 sells extra in quantity yearly than all DS  gross sales blended. And for this reason on my own, the 2024 DS SUV will probably be fortunate to do neatly in any respect.

DS Aero Lounge Concept