May 20, 2024
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A number of the three-volume leaders within the mainstream a part of the brand new
car trade – Chevrolet, Ford, and Toyota, the Jap emblem
is pulling clear of the opposite two, in response to S&P International
Mobility new car retail* registration knowledge.

Toyota has been the retail marketplace percentage chief yearly since
2012 (see desk underneath), and if its September 2022 CYTD retail percentage
of 14% holds thru December, Toyota would lead for the eleventh
consecutive yr. Its 14% percentage additionally could be a document for the
emblem – and the primary time any emblem has reached that point within the
previous decade. Moreover, Toyota’s 4.1 share level lead up to now
this yr over runner-up Ford is the second one best possible margin this
decade, surpassed handiest by way of the 4.4 share level hole remaining

retail market share for five leading mainstream brands

4 Toyota fashions (RAV4, Camry, Tacoma, and Highlander)
these days rank some of the best 10 (of virtually 400 nameplates at the
marketplace) in response to September 2022 CYTD new retail registrations,
together with the number 1 general fashion (RAV4), #1 automobile (Camry), and #1
crossover (RAV4). No different emblem has multiple fashion some of the
best 10 this yr.

Relating to emblem loyalty, Toyota persistently ranks both 2nd
(seven instances in previous decade) or 3rd (4 instances) within the
mainstream house, surpassed handiest by way of Ford or Chevrolet or each. Its
present shortfall as opposed to chief Ford of two share issues is
rather greater than its 1.4 share level hole for all of

brand loyalty for five leading mainstream brands

Toyota’s management place is strengthened by way of its segment-level
efficiency. A number of the 14 segments by which the Toyota emblem
competes, it these days ranks No. 1 in each retail percentage
and emblem loyalty in 5, together with the Compact Automobile, Compact
Recreation, Mid Measurement Automobile, Mid Measurement Pickup, and Mid Measurement Van Segments.
In combination those 5 classes account for nearly 1 / 4 of the
mainstream house (22.3%). Additional, in 3 further segments,
together with the Compact Software, Subcompact Plus Software, and Complete
Measurement Automobile segments (with a blended mainstream percentage of 33.5%),
Toyota fashions rank No. 1 in both retail percentage or emblem loyalty.
Put in combination, those 8 segments by which Toyota leads in a single or
each classes account for greater than part (55.8%) of the
mainstream marketplace, implying that Toyota now has a management or
extremely aggressive place in additional than part of the mainstream
house. Toyota nonetheless lags in some key mainstream classes –
in particular full-size pickups and SUVs the place the home manufacturers
nonetheless dominate, and the place Toyota has struggled to make a dent.

brand loyalty and share of segment by toyota model

Toyota additionally leads the mainstream marketplace in electrification (EV
and hybrid); its electrification percentage of 25.8% is sort of 10
share issues above runner-up Chrysler (see desk underneath).
Admittedly, Toyota lags competitors Chevrolet and Ford within the
high-visibility EV house, as each the ones manufacturers be offering established
EVs with the Bolt and Mustang Mach-E, respectively, whilst Toyota’s
first EV, the BZ4X, is simply now launching. However hybrids play an
necessary, even though fairly under-the-radar, function in choice
gasoline migration patterns: Hybrid families migrate to an EV at extra
than thrice the migration charge to EVs from ICE cars.

ten mainstream brands with highest electrification b

Finally, Toyota obviously leads its mainstream competition in
interesting to the 3 main ethnicities, crucial fulfillment
for the reason that African American citizens, Asians, and Hispanics now account for
a 3rd of all new retail registrations. As proven underneath, Toyota
emblem loyalty amongst each African American citizens and Hispanics surpasses
60% (the one mainstream emblem for which that is the case), and
Toyota’s 48.5% emblem loyalty amongst Asians is greater than 5 share
issues upper than that of runner-up Ford.

five mainstream brands with highest brand loyalty for each of 3 major ethnicities

Given its document during the last a number of years, Toyota’s sturdy
positions in retail percentage, emblem loyalty, and ethnic loyalty
reinforce the declare that it is without doubt one of the leaders, if now not the
chief, in america mass marketplace new car trade.

*Retail contains cars registered to people


Most sensible 10 Business Traits Record

This car perception is a part of our per 30 days Most sensible 10
Business Traits Record
. The document findings are taken from
new and used registration and loyalty knowledge.

The November document is now to be had, incorporating October 2022
CFI and LAT knowledge. To obtain the document, please click on underneath.


This text was once printed by way of S&P International Mobility and now not by way of S&P International Rankings, which is a one by one controlled department of S&P International.