June 18, 2024

Scott Oldham

29 July 2021


RM Sotheby’s/Nathan Deremer

Within the early spring of 1963, all the way through a “what if” consultation at GM’s Milford, Michigan, Proving Grounds, a small crew of Pontiac engineers led by way of John Z. DeLorean discovered the 389-cubic-inch V-8 from the full-size Bonneville would have compatibility simply within the new midsize Tempest. Per week later, they have been doing burnouts within the first prototype, and the automobile extensively authorised as The us’s first muscle automotive, the 1964 Pontiac GTO, was once born. Regardless that the marque is deceased, the type stays as widespread as ever. Right here’s a glance again on the GTO’s many milestones all the way through its preliminary 10-year manufacturing run.

01: Gasoline, tires, and oil


RM Sotheby’s/Nathan Deremer

To call his new advent, DeLorean—welcoming somewhat controversy—took the title of a Ferrari legend. Even if guys in the street stated GTO stood for “Gasoline, Tires, and Oil,” it in truth manner Gran Turismo Omologato, or, in English, Grand Traveling Homologated. The time period was once owned by way of the Fédération Internationale de l’Automotive (FIA) sanctioning physique, which dictated what number of automobiles a producer needed to construct for the type to be prison, or homologated, for Grand Traveling festival.

“Ferrari by no means constructed sufficient GTOs to earn the title anyway,” wrote Automotive and Motive force in 1964. “Simply to be at the protected facet, regardless that, Pontiac constructed a sooner one.”

02: GOAT

GOAT Through the years, the GTO did acquire rather a couple of nicknames. Many, together with “The Tiger,” “The Nice One,” and “The Humbler,” have been created by way of Jim Wangers and his crew of promoting copywriters chargeable for the muscle automotive’s advertising and marketing. The Tiger marketing campaign started in 1964, with The Nice One showing in 1967. The Humbler reproduction introduced in 1970. Someplace alongside the way in which, the fellows in the street started to name GTOs “Goats.” Simplest it wasn’t a connection with “Biggest of All Time,” it was once a play at the letters and a time period of love. By way of 1969, it even gave the impression in a corporately arguable GTO commercial championed by way of DeLorean and Wangers.

03: Hidden headlights



Within the overdue Nineteen Sixties, hidden headlamps have been the entire rage, showing on automobiles from manufacturers together with Ford, Dodge, and Chevrolet. In 1968, along side GM’s different A-body fashions, the GTO gained its first main redesign. In contrast to the Chevy Chevelle, Olds Cutlass, and Buick Skylark, the Pontiac were given hidden headlamps. The not obligatory function lasted simply two years, however the GTO’s impact-resistant color-matched Endura rubber entrance bumper caught round thru 1972. Advanced by way of the Dayton Rubber Corporate in cooperation with Pontiac, it was once unique to the GTO, however Pontiac extensively utilized the Endura bumper at the 1970–73 Firebird.

04: Maximum robust



In contrast to lots of the GTO’s competition, Pontiac by no means constructed a GTO with an output ranking of over 400 horsepower. In truth, probably the most robust manufacturing GTOs have been the 1969–70 fashions with the not obligatory Ram Air IV 400-cubic-inch V-8, which made 370 horsepower at 5500 rpm and 445 lb-ft of torque at 3900 rpm. Throughout the general days of the Pontiac logo, the reinvented Holden-based GTO of 2005–06 was once powered by way of GM’s 6.0-liter LS2, which was once rated at 400 horsepower at 5200 rpm.

05: First useful hood scoop



“We discover the GTO rather good-looking, aside from for the ones phony vents that GM Styling’s Invoice Mitchell insists on striking on the whole lot. In contrast to the Stingray, the GTO has solely those at the hood, so we will say it may well be a lot, a lot worse,” wrote Automotive and Motive force in that first highway take a look at again in 1964. Even if each and every GTO from 1964 to ’74 had manufacturing unit scoops, maximum weren’t useful. In 1965–66, alternatively, you’ll want to order Pontiac’s Ram Air equipment over-the-counter at sellers, and it got here with a functioning scoop. GTOs with open hood scoops have been to be had from the manufacturing unit starting with the 1967 type with the Ram Air 400 possibility. It price an additional $263.30, and simply 751 have been constructed.

06: Least robust

In 1974, you’ll want to nonetheless purchase a real muscle automotive from Pontiac. It simply wasn’t a GTO. It was once the 290-hp Trans Am with the Tremendous Accountability 455. The ’74 GTO was once packing solely 200 hp and 295 lb-ft of torque, down from the 230-hp 400 and 250-hp 455 introduced in 1973—making it the least robust GTO. Curiously, it had near-identical efficiency to the ’64 GTO; famed Poncho tuner Nunzi Romano ran the quarter-mile at 15.72 seconds at 88 mph in a ’74—a hair off the 15.64 seconds and 90 mph he did in a ’64.

07: Final convertible



When the GTO was once introduced in 1964, 3 physique types have been to be had: coupe, hardtop, and convertible. Even if the 1972 GTO was once a lot the similar because the 1971 type, the convertible model was once discontinued. On the other hand, consumers may nonetheless get a LeMans Game convertible with the similar engines introduced within the GTO. Each the 1973 and 1974 GTOs have been one-year-only physique types, with out a convertible introduced, however you’ll want to order a rear-mounting tent on your ’74 hatchback, which—theoretically—transformed it right into a tenting rig.

08: Worst-selling 12 months



After a slight gross sales rebound in 1968 with the brand new physique taste, GTO gross sales endured to fall. In 1970, simply over 40,000 GTOs have been offered. And that quantity dropped sharply in 1971, to fewer than 11,000. The muscle automotive factor was once winding down briefly. Simplest 5807 GTOs have been offered in 1972, and the brand new 1973 type failed miserably, promoting solely 4806 and making it the worst-selling GTO of all time. Strangely, with gross sales of round 7000, the 1974 type, which was once introduced as a coupe or a hatchback, offered higher than the 2 earlier type years.

09: Highest-selling 12 months


RM Sotheby’s/Darin Schnabel

From 1964 to 1966, the GTO principally owned the muscle marketplace, whilst everybody else was once enjoying catch-up. In 1967, alternatively, the contest started to get fierce. Chevy introduced the Camaro, and its big-block SS Chevelle had discovered its legs, along side Oldsmobile’s 4-4-2. Pontiac additionally had the brand new Firebird, and the Dodge Coronet R/T and Plymouth GTX have been now in showrooms. The Plymouth Highway Runner was once a 12 months away. Because of this, Pontiac offered extra GTOs in 1966 than some other 12 months—96,946. In 1967, regardless of its greater 400-cubic-inch engine, gross sales fell to 81,722.

10: The Pass judgement on

Just like the Plymouth Highway Runner, The Pass judgement on was once supposed to be the cheap GTO, a boulevard racer particular. However The Pass judgement on, introduced in 1969, in truth become the most costly GTO. It was once presented to the clicking at California’s Riverside Raceway at the identical day as the primary Trans Am, December 8, 1968. The title, taken from a well-liked skit at the hit NBC TV comedy Rowan & Martin’s Giggle-In, was once every other DeLorean deal. It was once firstly going to be referred to as the GTO E/T, as in Elapsed Time, however DeLorean idea that title was once foolish. The Pass judgement on lasted 3 type years, and a 1970 Pass judgement on painted Orbit Orange, supplied by way of Pontiac, starred within the 1971 automotive flick vintage Two-Lane Blacktop.

11: No alternative for displacement

For its preliminary 10-year manufacturing run, the GTO used 4 other displacement variations of Pontiac’s iron-block V-8. In contrast to Chevrolet, Ford, and the Mopar manufacturers, Pontiac didn’t have small-block and big-block engine architectures. From 1964 to ’66, the GTO’s engine displaced 389 cubic inches, or 6.4 liters, because it stated on fender badges. In 1967, it grew to 400 cubic inches (6.6 liters). The 400 remained thru 1973, along side a 455-cubic-inch (7.5-liter) model, which was once not obligatory. In 1974, just a 350 (5.7-liter) engine was once introduced.

12: Little GTO

Within the early Nineteen Sixties, many teams had hit songs about automobiles. Ever the marketer, Jim Wangers sought after a track in regards to the GTO and began pitching the speculation to document labels. John Wilkin, an worker at Buckhorn Track in Nashville, cherished the speculation and wrote a track. After a couple of ideas from Wangers, Wilkin shaped the crowd Ronny and the Daytonas with some studio musicians and launched the one, “G.T.O.,” in spring 1964. By way of September, it was once No. 4 at the charts, and greater than 1 million copies offered.

13: The GTO that by no means was once


Royal Publications/Hello-Efficiency Automobiles

On June 28, 1972, Pontiac introduced the 310-hp Tremendous Accountability 455 engine and stated it will be to be had within the Grand Am, the Grand Prix, the Trans Am, the Components, and the GTO. Later that 12 months, after using a prototype SD455-powered GTO at GM’s Milford Proving Grounds, Martyn L. Schorr and Joe Oldham from Hello-Efficiency Automobiles mag have been so inspired, they chose it because the mag’s Most sensible Efficiency Automotive of the Yr. They put it at the quilt of the April 1973 factor and referred to as it the brand new King of the Boulevard. Schorr even ordered one for himself. However the automotive by no means took place. Pontiac by no means constructed a manufacturing SD455 GTO in 1973, and the mag had commemorated a automotive that didn’t exist. The engine did see manufacturing, however solely within the Trans Am and Components in 1973 and 1974.

14: Maximum inexpensive



The typical price of a 1973 GTO with the bottom 400 engine is $9700 in #3 (Just right) situation, making it probably the most inexpensive vintage GTO in lately’s automotive marketplace. Maximum consumers selected the automated, so upload 10 p.c for four-speed automobiles and every other 10 p.c for air con. Additionally be expecting to pay extra for automobiles with the not obligatory 455 below the hood. Simplest 544 have been made, all with the automated.

15: Most beneficial



As of late, a 1962 Ferrari 250 GTO is the most useful automotive on this planet. One offered privately up to now couple of years for a reported $70,000,000. Essentially the most precious Pontiac GTO is the 1969 Pass judgement on convertible with the 370-hp Ram Air IV engine. An insignificant 5 have been constructed, all with a four-speed transmission. As of late, they’ve a median price of $430,000 in #3 (Just right) situation, whilst the most efficient on this planet is price about $550,000.

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Article courtesy of Hagerty